Loneliness and isolation amongst the older generation has reached epidemic levels in the UK - our goal is to combat this.
Hundreds of thousands of elderly people are lonely and cut off from society, in particular those aged 75+.
Age UK state that more than 2 million people in England over the age of 75 live alone, and more than a million older people say they go over a month without speaking to a friend, neighbour or family member.
People can become socially isolated for a number of reasons, such as getting older or weaker, no longer being the hub of their family, leaving the workplace, death of spouses and friends, or through disability or illness.
Whatever the cause, it's easy to be left feeling alone and vulnerable, which can lead to a serious decline in physical/mental health and well being, the reported statistics are shocking; -
Someone who's lonely probably also finds it hard to reach out. There's a stigma surrounding loneliness, and older people tend not to ask for help because they have too much pride.
It's important to remember loneliness can – and does – affect anyone,
Cherish host events throughout the year, signpost to other services and most importantly keep in regular contact with people to help combat the above - a phone call can make a world of difference.